Marketing to Boomers. Since publication of Brent Green's influential Marketing to Leading-Edge Baby Boomers, numerous companies have turned to BG&A for help masterminding their marketing, advertising and direct marketing strategies.  As a popular speaker about Boomer marketing, Brent has won plaudits from audiences throughout the U.S. and Europe. Read more here about the power of generational marketing. This website area also presents interesting case studies about product advertising, sales promotions, creative business collateral and direct marketing. In the fall of 2010, Brent will publish his newest book: Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future.

Business-to-Consumers. Selling to difficult-to-reach prospects has been a hallmark of BG&A since company inception in 1986. We have proven, time and again, that any market can be persuasively moved to action with advertising and direct marketing ideas that inspire transformative beliefs. We have demonstrated consistent success reaching consumers in the segment known as LOHAS, Lifestyles of Health & Sustainability. You'll also discover helpful case studies focused on marketing to men, an underdeveloped gender niche for product marketers.

Business-to-Business. If you're targeting decision makers in high-technology and business services, you already know how daunting it can be to get their attention with so much competition. That's why we transform marketing into participatory theater, capturing attention and breaking down resistance to change. Take a look at how we orchestrate newsworthy results and motivate busy executives
with advertising, direct mail, online marketing, and sales promotions.