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MARKETING
TO BABY BOOMERS |
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Brent Green & Associates has
been marketing to Boomers for over 20 years. Only in recent years has this
cohort become synonymous with the mature segment. So, seizing on an
underdeveloped opportunity, some newcomers have jumped into the fray, offering marketing
counsel about a
segment with which they have had marginal long-term experience as daily practitioners. |
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Some of the newly arriving "Boomer advertising and marketing consultants"
have not earned their credentials in the field of marketing communications,
but in other fields such as gerontology, education, and operations
management. |
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We will periodically post case studies here that demonstrate how this team
transforms market insights and cohort experience into practical business solutions for a diverse range of clients. |
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"Brent Green &
Associates' work with the Boomer market has broad applications to
many companies, products and entire fields, like healthcare and real
estate." |
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Herb Rubenstein, J.D.
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President, Growth
Strategies, Inc.
Author, Breakthrough Inc., High Growth Strategies for
Entrepreneurial Organizations |
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www.growth-strategies.com |
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Order
your copy of
Marketing to Leading-Edge Baby Boomers
for a thorough
analysis of today's most powerful
marketing and advertising strategies. |
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