Somewhere between Woodstock Nation and Over-The-Hill, the most sought after market in America became passé. The fortysomething-to-sixtysomething crowd has not been attracting its fair share of commercial attention. This is an ill-bred business blunder. It is becoming more critical than ever for companies and nonprofits to develop marketing and advertising programs to reach the Baby Boomer generation. Why?

The influential over-50 segment has $2.3 trillion in annual spending power and today controls 50% of all discretionary income. Even more staggering is an unfolding demographic truth: more than 30 percent of Americans will be over 50 by 2010.

The frontrunners of the generation are Leading-Edge Baby Boomers, the founders of modern youth culture and adroit consumers of yuppie materialism. They have never been shy about exalting brands when products meet their astute expectations. Now, the enormity of the Baby Boomer segment is evolving to become the most lucrative branding, advertising and marketing opportunity in fifteen years. This generation has substantial disposable resources to spend and invest even in recessionary times.

Americans born between 1946 and 1955 are poised to shatter traditional assumptions about the sixth and seventh decades of life. They will not tolerate stereotypes or ageism. They will expect stylish products to instill value beyond mere utility. They will invest in products and services that speak to deeper values, and they will reward those who crack the marketing code. This “fascinating and trenchant” tome gives you the newest strategies and tactics to target the Boomer market.

Provocative and incisive, Marketing to Leading-Edge Baby Boomers reveals the seminal secrets to successful marketing. A thorough discussion discloses the psychological, sociological and interpersonal dimensions of a generation roaring into retirement.

Written by Brent Green, a creative director and copywriter with over 25 years of experience developing advertising and direct mail campaigns targeting Boomers, this trendsetting book presents tested strategies and tactics designed to win Boomers as customers. Learn how Boomer values, goals and buying motivations are challenging every marketer to adapt. Discover the most powerful methods to create Boomer-focused promotions, while developing solid creative strategies and adverting copy that connects. Uncover powerful new research that's revolutionizing dozens of industries.

Having accumulated enormous discretionary assets, Boomer men also share unique developmental experiences and current lifestage commonalities, making this addressable market segment the next significant business opportunity for marketers. Discover more by visiting Marketing to Boomer Men.

Marketing to Leading-Edge Baby Boomers presents tested marketing and advertising strategies to reach and win Boomers as customers.

 BOOMER BLOG

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