“Your April 2008 presentation to the Ohio Chapter of Meeting Professionals International received rave reviews from the attendees. Your ability to identify not only key elements of what makes a Boomer, but also to draw correlations with all the other generations, and then tailor your presentation specifically to the meetings’ industry was exactly what both the planners and hospitality industry suppliers needed and wanted. I’m still getting congratulations on an outstanding program weeks later, and will definitely let other MPI chapters know about your message. Bravo!”

Baby Boomers have changed every life stage they’ve occupied, beginning with prepared baby food as infants and then their dominance of mainstream culture when they were young adults. In middle age, they inspired the term “yuppie” and propelled growth in housing, stock markets, adventure travel, fitness and automobiles.

With $2.1 trillion in annual spending US power, plus $750 billion in discretionary dollars, and representing 26% of the US population, Boomers are set to change what it means to be over 50. They are redefining such enterprises as housing, healthcare, media, education, financial services and tourism. They are setting new benchmarks for late-life accomplishments and social and political impact. They are bringing a badly needed positive perspective to aging and most assuredly will challenge a century of ageism in marketing and media.

In a fast-paced multimedia presentation, featuring classic rock music and motivating video segments, author Brent Green reveals the demographic, sociological and cultural forces that are shaping a future fraught with business risks and opportunities. Unprecedented economic success awaits those who crack the Boomer marketing code, and Brent Green gives his audiences a profound emotional understanding of why and how.

 Click here for a 12-minute demo, edited from Brent's recent keynote address for MWG Congres, The Netherlands:

Brent Green Capabilities Overview

Brent Green's Boomers Blog

Contact Brent by email if you would like a password to print this PDF. It's encrypted to avoid unauthorized downloads and unlimited copying, but you can read it on your computer screen without a password. (And if you're a member of Generation Y, that's probably the way you'll prefer to read it.)

 Finally, if you're committed to keeping up with the rapidly changing field of marketing to generations, review Brent's book on Google Books or get a copy from Amazon.com. Thanks for your interest!