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Member Company
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“Brent, you
knocked the ball out of the park!”
Deane C. Drury, LCMP
Vice President, Education
Meeting Professionals
International, Ohio Chapter
Owner, In Any Event,
Professional Event Management |
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“Your presentation to the Ohio Chapter of Meeting Professionals International
received rave reviews from the attendees. Your ability to identify not
only key elements of what makes a Boomer, but also to draw correlations
with all the other generations, and then tailor your presentation
specifically to the meetings’ industry was exactly what both the
planners and hospitality industry suppliers needed and wanted. I’m still
getting congratulations on an outstanding program weeks later, and will
definitely let other MPI chapters know about your message.
Bravo!” |
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Baby Boomers have changed every life
stage they’ve occupied,
beginning with prepared baby food as
infants and then their dominance of mainstream
culture when they were young adults. In middle age, they
inspired the term “yuppie” and propelled growth in housing, stock
markets, adventure travel, fitness and
automobiles. |
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With $2.1 trillion in annual spending US power, plus
$750 billion in discretionary dollars, and representing
26% of the US population, Boomers are set to change
what it means to be over 50. They are
redefining such
enterprises as housing, healthcare, media, education,
financial services, travel and tourism. They are
setting new benchmarks for late-life
accomplishments and social and political
impact. They are bringing
a badly needed positive perspective to aging
and most assuredly will challenge a century of
ageism in marketing and media. |
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In a fast-paced
multimedia presentation, featuring classic
rock music and motivating video
segments, author Brent
Green reveals the demographic, sociological
and cultural forces that are shaping a future
fraught with business risks and opportunities.
Unprecedented economic success awaits those
who crack the Boomer marketing code, and Brent
Green gives his audiences a profound emotional
understanding of why and how. |
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Brent Green is eager to bring
his captivating multimedia presentation and unique understanding of the
Boomer generation to your group. Some pundits address marketing and
advertising to Boomers from an MBA perspective—addressing segmentation and
media tactics—but few experts truly understand the deeper psychological and
sociological underpinnings of marketing to the Baby Boomer Generation.
Brent began his career as a
counseling psychologist and worked for five years in the mental health
industry, sharpening his insights into human motivation and behavior. Then
over a period of 25 years he has accumulated in-depth experience as an
award-winning creative director, art director and copywriter. Brent helps
your audiences gain emotional clarity about the Boomer generation so all
marketing and advertising messages are resonate at the most powerful levels
of motivation.
Click
here for a 12-minute demo, edited from Brent's recent keynote address for
MWG Congres, The Netherlands: |
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To download a PDF-format
capabilities overview and description of his speech topics, click here:
Brent Green Capabilities Overview |
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If you'd like
to learn more about Brent Green and the exciting business potential of
the Baby Boomer market, visit:
Brent
Green's Marketing to Boomer Men Website
Brent
Green's Boomers Blog |
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Contact Brent
by email
if you would like a password to print this PDF. It's encrypted to
avoid unauthorized downloads and unlimited copying, but you can read it on your computer screen
without a password. (And if you're a member of Generation Y, that's probably
the way you'll prefer to read it.) |
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Finally, if you're
committed to keeping up with the rapidly changing field of marketing to generations,
review Brent's book on
Google Books or get a copy from
Amazon.com. Thanks for your interest! |
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