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Brent, you knocked the ball out of the park!

 

Deane C. Drury, LCMP

Vice President, Education

Meeting Professionals International, Ohio Chapter

Owner, In Any Event, Professional Event Management

Your presentation to the Ohio Chapter of Meeting Professionals International received rave reviews from the attendees. Your ability to identify not only key elements of what makes a Boomer, but also to draw correlations with all the other generations, and then tailor your presentation specifically to the meetings’ industry was exactly what both the planners and hospitality industry suppliers needed and wanted. I’m still getting congratulations on an outstanding program weeks later, and will definitely let other MPI chapters know about your message. Bravo!

Baby Boomers have changed every life stage they’ve occupied, beginning with prepared baby food as infants and then their dominance of mainstream culture when they were young adults. In middle age, they inspired the term “yuppie” and propelled growth in housing, stock markets, adventure travel, fitness and automobiles.

With $2.1 trillion in annual spending US power, plus $750 billion in discretionary dollars, and representing 26% of the US population, Boomers are set to change what it means to be over 50. They are redefining such enterprises as housing, healthcare, media, education, financial services, travel and tourism. They are setting new benchmarks for late-life accomplishments and social and political impact. They are bringing a badly needed positive perspective to aging and most assuredly will challenge a century of ageism in marketing and media.

In a fast-paced multimedia presentation, featuring classic rock music and motivating video segments, author Brent Green reveals the demographic, sociological and cultural forces that are shaping a future fraught with business risks and opportunities. Unprecedented economic success awaits those who crack the Boomer marketing code, and Brent Green gives his audiences a profound emotional understanding of why and how.

Brent Green is eager to bring his captivating multimedia presentation and unique understanding of the Boomer generation to your group. Some pundits address marketing and advertising to Boomers from an MBA perspective—addressing segmentation and media tactics—but few experts truly understand the deeper psychological and sociological underpinnings of marketing to the Baby Boomer Generation.

Brent began his career as a counseling psychologist and worked for five years in the mental health industry, sharpening his insights into human motivation and behavior. Then over a period of 25 years he has accumulated in-depth experience as an award-winning creative director, art director and copywriter. Brent helps your audiences gain emotional clarity about the Boomer generation so all marketing and advertising messages are resonate at the most powerful levels of motivation. 

 

 Click here for a 12-minute demo, edited from Brent's recent keynote address for MWG Congres, The Netherlands:

To download a PDF-format capabilities overview and description of his speech topics, click here:

Brent Green Capabilities Overview

If you'd like to learn more about Brent Green and the exciting business potential of the Baby Boomer market, visit:

 

Brent Green's Marketing to Boomer Men Website

 

Brent Green's Boomers Blog

Contact Brent by email if you would like a password to print this PDF. It's encrypted to avoid unauthorized downloads and unlimited copying, but you can read it on your computer screen without a password. (And if you're a member of Generation Y, that's probably the way you'll prefer to read it.)

 Finally, if you're committed to keeping up with the rapidly changing field of marketing to generations, review Brent's book on Google Books or get a copy from Amazon.com. Thanks for your interest!

 

Copyright 2010 Brent Green & Associates, Inc. / Home / Boomer Marketing / B-2-C / B-2-B / Speaking / Company Profile