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Why tell when you can show?

Multimedia presentations communicate. They startle, amaze ... persuade.

Computer-generated presentations are quickly replacing outdated and more expensive audiovisual approaches. Easels and charts have become ho-hum. Videos and films are often too expensive.

Emerging PC multimedia trends include powerful color graphics, animation, and sound effects. These flexible presentations dazzle audiences with growing graphs, winking eyes, applauding diagrams, and spiraling copy points.

A multimedia presentation has built-in flexibility. You can modify a single show for dozens of uses: sales, capabilities presentations, lectures, seminars, and training programs. You can show your presentation on a laptop in the intimacy of a one-to-one meeting. An hour later, you can stand before an audience of five-hundred and launch your ideas onto a 100-foot screen.

Your audience handouts are full-color replicas of your slides with plenty of room for notes – an unforgettable legacy for your listeners to take away ... and remember.

And, if you want to tailor your show, you can add prospect logos and change bullet copy ten minutes before you step on the platform. With a $200 digital camera, you can even take pictures of audience members and include these celebrities in your show – that’s unforgettable personalization.

As importantly, you can add a multimedia show to your computer for a fraction of the cost of a video or film.

Anyone can create a Multimedia show ... right?

If you’ve loaded up Microsoft Office 2003 and given PowerPoint a try, then you know the basics are easy. But like chess, this program, as well as other common multimedia software applications, can take a career to master.

Here is how Brent Green & Associates launches your Multimedia presentation into a higher orbit:

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Evaluate your marketing situation, including products/services, customers, and competition

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Develop a presentation creative strategy to achieve maximum audience impact

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Design a distinctive visual format and unique feel to your presentation

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Script the presentation through a "develop and show" process that keeps you involved

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Create memorable animation effects

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Create custom digital photographs and computer scans

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Develop and add specialized multimedia enhancements such as Lotus Screen Cams, video clips, audio clips, etc.

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Work with your team to integrate effective presentation techniques into your show

   

READ RECENT MEDIA INTERVIEWS FEATURING
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Copyright © 1998 Brent Green & Associates, Inc.
Last modified: July 08, 2008